Score Benchmarks
A quick reference for all the scores, grades, and metrics you’ll see across the platform.
Share of Voice (SOV)
The percentage of AI responses that mention your brand.
| SOV Range | Assessment | What It Means |
|---|
| 20%+ | Strong | AI regularly recommends you |
| 10–20% | Moderate | You appear but inconsistently |
| 5–10% | Limited | Occasionally mentioned |
| Under 5% | Minimal | AI rarely mentions you |
AI Visibility Index (AIV)
A 0–100 score combining how often you’re mentioned, where you appear in the response, and how strong the content around your mention is.
| Score | Grade | What It Means |
|---|
| 90–100 | S | Exceptional — AI treats you as the authority |
| 80–89 | A | Excellent — strong, consistent presence |
| 60–79 | B | Good — solid foundation, room to grow |
| 40–59 | C | Fair — inconsistent presence |
| 20–39 | D | Below average — significant gaps |
| 0–19 | F | Needs work — barely visible to AI |
Relevance Score (0–100)
How strongly AI associates your property with the queries you’re tracking.
| Range | Label | What It Means |
|---|
| 80–100 | Excellent | AI strongly associates you with these topics |
| 60–79 | Good | Solid presence, room for optimization |
| 40–59 | Fair | You appear inconsistently |
| 0–39 | Needs Improvement | AI rarely considers you relevant |
Influence Score (0–100)
When you are mentioned, how much space and prominence you get in the response.
Uses the same scale as Relevance Score (Excellent / Good / Fair / Needs Improvement).
Opportunity Score (0–100)
Used in Semantic Opportunities to rank where you should focus your efforts.
| Range | Label | What It Means |
|---|
| 80+ | Exceptional | High gap, low competition, good demand — act now |
| 60–79 | Strong | Worth pursuing actively |
| 40–59 | Moderate | Consider based on available resources |
| Under 40 | Low Priority | Probably not worth the effort right now |
Relevance Score for Conversation Threads (0–100)
How important a community thread is for your AI visibility strategy.
| Range | Label | What It Means |
|---|
| 70+ | Highly Relevant | Prioritize engagement |
| 50–69 | Worth Reviewing | Review and decide |
| 30–49 | Moderate | Lower priority |
| Under 30 | Low Priority | Skip unless you have capacity |
Content Quality Signal Impact
Research-backed impact on AI visibility when these elements appear on your website.
| Signal | Impact | What to Do |
|---|
| Statistics & data | +41.2% | Add numbers: room counts, ratings, distances, prices |
| Quotations & testimonials | +38.5% | Add guest reviews, press quotes, expert endorsements |
| Technical terms | +18.6% | Use industry-specific language instead of generic descriptions |
These percentages come from the peer-reviewed GEO (Generative Engine Optimization) research paper. They represent average visibility improvement when these content types are present.
Used in the Executive Briefing platform breakdown.
| Color | SOV Range | Meaning |
|---|
| Green | 20%+ | Strong performance |
| Blue | 10–20% | Moderate — room to improve |
| Amber | 5–10% | Limited visibility |
| Red | Under 5% | Needs attention |
