The Executive Briefing pulls together all your tracking data into a single, actionable report. Whether you review it weekly, monthly, or quarterly, it gives you a clear picture of how visible your brand is when AI search engines answer traveler questions.
What You See When You Open the Briefing
Executive Summary
A plain-language paragraph at the top tells you the essentials at a glance:
- How many AI responses were analyzed during the period
- How often your brand was mentioned (Share of Voice)
- Your AI Visibility Index score and grade
- An overall assessment of your current position
The briefing is computed fresh each time you open it. All insights and recommendations are generated algorithmically, so results are fast, consistent, and deterministic.
| Metric | What It Means |
|---|
| Total AI Responses | How many times AI engines answered your tracked prompts during this period |
| Brand Mentions | How many of those responses mentioned your brand |
| Share of Voice | Brand Mentions divided by Total Responses, shown as a percentage |
| AI Visibility Index | A 0-100 score combining mention frequency, position, and content quality |
| Platforms Tracked | How many AI platforms are being monitored |
- Green - 20%+ SOV (strong)
- Blue - 10-20% SOV (moderate)
- Amber - 5-10% SOV (limited)
- Red - Under 5% SOV (minimal)
You might be highly visible on one platform but invisible on another. This breakdown shows you exactly where to focus your efforts.
Competitive Landscape
See your top five competitors ranked by how often AI mentions them. Each competitor shows their mention count and their share of total competitor mentions, so you know who to study and where you stand relative to the field.
Trend Analysis
The briefing compares the first half of your selected period to the second half and labels your trajectory:
- Improving - Your visibility is trending upward
- Declining - Your visibility is trending downward
- Stable - No significant change
You will also see specific changes, such as “Mentions increased from 12 to 26.”
Key Insights
Auto-generated observations flag what matters most:
- Warnings when your SOV drops below 10%
- Strengths when your SOV exceeds 20%
- Opportunities when one platform significantly outperforms another
- Trends highlighting competitive landscape shifts
Prioritized Recommendations
Up to five actionable recommendations ordered by expected impact, covering areas such as content volume, citation potential, platform-specific optimization, authority building, and tracking consistency.
Choosing Your Reporting Period
You can generate briefings for different time ranges:
| Days | Label |
|---|
| 7 | Weekly Briefing |
| 14 | Bi-Weekly Briefing |
| 30 | Monthly Briefing |
| 60 | Bi-Monthly Briefing |
| 90 | Quarterly Briefing |
The 30-day (Monthly) briefing is the default and recommended option. It provides enough data for reliable trends without going too far back in time.
Understanding Your Scores
Share of Voice Benchmarks
| SOV Range | Assessment |
|---|
| 20%+ | Strong - AI engines regularly recommend you |
| 10-20% | Moderate - You appear, but inconsistently |
| 5-10% | Limited - You are occasionally mentioned |
| Under 5% | Minimal - AI rarely knows about you |
AI Visibility Index Grades
| Score | Grade | Meaning |
|---|
| 90-100 | S | Exceptional - AI treats you as the authority |
| 80-89 | A | Excellent - Strong, consistent presence |
| 60-79 | B | Good - Solid foundation with room to grow |
| 40-59 | C | Fair - Inconsistent presence |
| 20-39 | D | Below average - Significant gaps exist |
| 0-19 | F | Needs improvement - Barely visible to AI |
Exporting Your Briefing
You can download the briefing in two formats:
- Markdown - Ideal for sharing with stakeholders or pasting into presentations and documents
- JSON - Useful for integrating with other tools or dashboards
Data Quality Indicators
At the bottom of the briefing, you will see which data sources were available for the report:
- Total evidence records analyzed
- Which platforms have data
- Whether Gap Analysis results are included
- Whether weekly trend data is included
- Whether competitor data is available
If any data source is missing, a banner at the top of the briefing explains what is needed. Running more tracking cycles will fill in any gaps over time.
